STYLEFUSE PRIVACY POLICY

Effective Date: January 1, 2025

This Privacy Policy describes how StyleFuse ("we," "us," or "our") collects, uses, and discloses your information when you use our mobile application and related services (collectively, the "Services"). StyleFuse is an AI-powered hair transformation application that allows users to experiment with different hairstyles and hair colors using advanced artificial intelligence technology. Your privacy is important to us, and we are committed to protecting your personal information in accordance with applicable U.S. laws, including the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and other relevant state and federal regulations.

By accessing or using our Services, you agree to this Privacy Policy. If you do not agree with our practices, please do not use our Services.

1. INFORMATION WE COLLECT

We collect the following categories of personal information:

• Identifiers: Email address, username, unique user ID, Google account ID, device identifiers, FCM tokens (Firebase Cloud Messaging tokens used for push notifications)
• Account Information: Profile information, account preferences, authentication credentials, profile images
• Visual Data: User photos, transformed hair images, thumbnails, before/after comparisons
• AI Transformation Data: Applied hair styles, hair colors, AI model preferences, processing metadata
• Commercial Information: Subscription status, purchase history, payment information processed through Google Pay and RevenueCat
• Credit System Data: Credit balance, usage history, transaction records, remaining credits
• Usage Information: App interactions, feature usage, session data, performance metrics
• Social Sharing Data: Social media integrations, user interactions
• Device Information: Device type, operating system, app version, technical specifications
• Notification Records: Push notification preferences, delivery status, engagement metrics

2. HOW WE COLLECT YOUR INFORMATION

We collect information in the following ways:

• Information You Provide: When you register for an account, create or modify content, make purchases, or communicate with us
• Automatic Collection: When you use our application, we automatically collect certain information, including IP address, device information, and usage data
• Third-Party Sources: We may receive information from payment processors, analytics providers, and other third-party service providers

3. HOW WE USE YOUR INFORMATION

We use your personal information for the following business purposes:

• AI Hair Transformation: To provide AI-powered hair styling and color transformation services
• Image Processing: To process, analyze, and transform user photos using AI technology
• Social Features: To enable social sharing and community interactions
• Account Management: To create and manage user accounts and authentication
• Credit System: To manage credit balance, transactions, and usage tracking
• Subscription Services: To process premium subscriptions and manage billing through RevenueCat
• Communication: To send notifications about transformations, updates, and important information
• Service Improvement: To analyze usage patterns and improve our AI models and application
• Technical Support: To provide customer support and troubleshoot issues
• Security: To detect and prevent fraud, abuse, and security threats
• Legal Compliance: To comply with applicable laws and regulations
• Marketing: With your consent, to send promotional materials and updates about new features
• Analyzing user feedback to enhance the application
• Monitoring and improving application performance and security

4. SHARING OF YOUR INFORMATION

We may share your information with the following categories of third parties:

• AI Technology Partners: Third-party AI service providers who help us deliver hair transformation features
• Service Providers: Third-party vendors who help us operate our services, including cloud hosting, analytics, and technical infrastructure
• Payment Processors: Google Pay and RevenueCat for subscription and transaction processing
• Social Media Platforms: When you choose to share transformations on social media (with your explicit consent)
• Legal Requirements: When required by law, court order, or government request
• Business Transfers: In connection with mergers, acquisitions, or asset sales
• Security and Fraud Prevention: To protect against fraud, abuse, and security threats
• Consent: With your explicit consent for specific purposes

We do not sell your personal information as defined by the CCPA/CPRA.

5. DATA RETENTION

We retain your information for as long as necessary to provide you with our Services and for legitimate business purposes, such as maintaining the performance of the Services, preventing fraud, meeting our legal obligations, resolving disputes, and enforcing our agreements. When we no longer need your personal information, we will securely delete or anonymize it.

Specific Retention Periods:

• Account Information: Retained while your account is active and for up to 30 days after account deletion
• Visual Data (Photos/Transformations): Retained until deleted by user or account closure
• Subscription Data: Retained for the duration of your subscription and up to 3 years thereafter for billing and tax purposes
• Credit System Data: Retained for up to 3 years for transaction history and accounting purposes
• Usage Data: Typically retained for up to 1 year for analytics and service improvement
• Transaction Records: Retained for up to 10 years as required by financial regulations

Account Deletion Process:

You can delete your account through the "Account Settings" section of our application or by contacting us directly. When you delete your account:

• Your profile information will be permanently deleted within 30 days
• Your photos and transformations will be permanently deleted
• Your credit balance and transaction history will be archived for accounting purposes
• Information required for legal compliance may be retained

6. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights regarding your personal information:

• Right to Know: You may request information about the personal information we've collected about you, including the categories of information, sources, purposes, and third parties with whom we share it
• Right to Access: You can request a copy of the personal information we have about you
• Right to Delete: You can request that we delete your personal information, subject to certain exceptions
• Right to Correct: You can request that we correct inaccurate personal information we maintain about you
• Right to Opt-Out: You can opt out of the "sale" or "sharing" of your personal information, as defined under applicable laws
• Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights
• Right to Data Portability: You can request your information in a structured, commonly used, and machine-readable format

To exercise these rights, please contact us using the information in the "Contact Us" section below. We may need to verify your identity before responding to your request. We will respond to all legitimate requests within 45 days.

State-Specific Privacy Rights:

California Residents: If you are a California resident, the CCPA/CPRA provides you with specific rights regarding your personal information:

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information held by businesses
• Right to opt-out of the sale of personal information
• Right to non-discrimination when exercising privacy rights
• Right to correct inaccurate personal information
• Right to limit use and disclosure of sensitive personal information

Virginia Residents: The Virginia Consumer Data Protection Act (VCDPA) provides Virginia residents with specific rights, including:

• Right to confirm whether we are processing your personal data
• Right to access your personal data
• Right to correct inaccuracies in your personal data
• Right to delete personal data provided by or obtained about you
• Right to obtain a copy of your personal data in a portable format
• Right to opt out of the processing of personal data for targeted advertising

Colorado, Connecticut, and Utah Residents: Similar rights are provided under the Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), and Utah Consumer Privacy Act (UCPA).

To make a request under these state laws, please contact us as described in the "Contact Us" section.

7. CHILDREN'S PRIVACY

Our Services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information.

If we learn that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information as quickly as possible, in compliance with the Children's Online Privacy Protection Act (COPPA).

8. DATA SECURITY

We implement appropriate technical and organizational security measures designed to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Our security measures include:

• Encryption of personal data in transit and at rest
• Regular security assessments and vulnerability testing
• Access controls and authentication requirements
• Regular security training for personnel
• Incident response procedures

Data Breach Notification:

In the event of a data breach that compromises your personal information, we will notify you and relevant authorities without undue delay, in accordance with applicable laws. Our notification will include:

• The nature and scope of the breach
• The types of information affected
• Steps we are taking to address the breach
• Recommendations for protecting yourself
• Contact information for questions

9. PUSH NOTIFICATIONS

Our application uses push notifications to provide you with important information and updates. These notifications may include:

• Completion notifications for AI hair transformations
• New hairstyle and color option announcements
• Credit balance and subscription status updates
• Special promotions and discount offers
• Application updates and new feature announcements
• Security notifications and important account information
• System maintenance notifications

You can manage your notification preferences through your device settings or within the application settings.

10. SOCIAL SHARING FEATURES

When you use our social sharing features, you can choose to share your hair transformations with others:

• Transformed hair images (with your explicit consent for each share)

All social sharing is completely optional and requires your explicit consent for each action. You can delete your shared content at any time, and you have full control over what information is visible to other users.

11. SUBSCRIPTION AND PAYMENT PROCESSING

StyleFuse offers premium subscription services and a credit system for enhanced features:

• Payment Processing: Subscription fees are processed through Google Pay and managed via RevenueCat
• Credit System: We track your credit balance, usage, and transaction history
• Data Security: Your payment information is not stored on StyleFuse servers and is processed solely by authorized payment providers
• Subscription Management: We store subscription status, purchase dates, and renewal information to provide services
• Automatic Renewals: Subscription renewals are handled automatically through the respective app stores

You can manage your subscription and view your credit balance through the app settings or your device's subscription management.

12. COOKIES AND SIMILAR TECHNOLOGIES

Our mobile application may use technologies similar to cookies, such as local storage, to enhance your user experience. These technologies help us:

• Remember your preferences and settings
• Understand how you interact with our Services
• Provide personalized content and features
• Analyze the performance of our Services

You can manage how these technologies are used through your device settings or application preferences.

13. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that are different from those in your country. By using our Services, you consent to the transfer of your information to these countries.

When we transfer personal information outside of the United States, we implement appropriate safeguards, including:

• Data processing agreements with service providers
• Standard contractual clauses approved by relevant authorities
• Implementation of security measures to protect transferred data

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Effective Date" at the top of this Privacy Policy. We encourage you to review this Privacy Policy frequently to stay informed about how we are protecting your information.

For significant changes to this Privacy Policy, we will make reasonable efforts to provide notice, such as through the Services or via email. Your continued use of our Services after any changes to this Privacy Policy constitutes your acceptance of such changes.

15. CONTACT US

Response Time: We aim to respond to all legitimate privacy inquiries within 10 business days.

16. ADDITIONAL RIGHTS AND DISCLOSURES

Do Not Track Signals

Some browsers have a "Do Not Track" feature that lets you tell websites you do not want to have your online activities tracked. We currently do not respond to "Do Not Track" signals.

Third-Party Links

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices or the content of such third-party websites or services.

Accessibility

We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities, in compliance with the Americans with Disabilities Act (ADA). If you encounter any difficulty accessing this Privacy Policy, please contact us at t.gencosman@gmail.com, and we will provide you with an accessible version.

Authorized Agent

You may designate an authorized agent to submit requests on your behalf. We may require verification of your authorized agent's authority to act on your behalf.

Age Restrictions

Our Services are intended for users who are 16 years of age or older. If you are under the age of 16, please do not use our Services.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.